AI Insights · Timothy · July 2025
Top 5 Beauty Retail Apps on iOS in Lithuania: Q2 2025
Explore the performance trends of the top beauty retail apps in Lithuania on iOS for Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, Drogas saw a fluctuating trend in weekly downloads, beginning at around 652 and peaking at 1.03K in early May. Meanwhile, Douglas Lietuva started strong with downloads of 1.1K, but experienced a decline, settling around 515 by June. Active users for the app showed a decrease from 32.9K to 27.4K throughout the quarter.
Notino: profumi e cosmetici maintained a consistent download rate, with a notable peak of 986 in early May. The app's active users saw a slight fluctuation, ending the quarter at approximately 2.5K.
Douglas - Parfüm & Kosmetik demonstrated a strong performance in the latter part of the quarter, with downloads climbing from 2.8K to 3.3K. Active users also rose significantly, reaching 4K by the end of June.
Finally, MAKEUP - Beauty without limits showed a stable increase in active users, growing from 285 to over 400 by the end of the quarter, although its downloads remained relatively steady around the mid-70s to 80s range.
These trends highlight the diverse performance of beauty retail apps in Lithuania, with more detailed insights available through Sensor Tower.
